Ninja® is one of several housecare brands developed by Euro-Pro Operating LLC, a pioneer in innovative cleaning solutions and small household appliances with the goal of giving today's busy consumer better and more efficient products that fit their lifestyle.
By providing appliances that are not only highly functional but also innovative, Euro-Pro has rapidly carved out a significant market share in the housewares industry, becoming one of the leading companies in this sector. From cutting-edge, chemical-free steam mops to state of the art kitchen appliances, Euro-Pro products bring relief to the daily chores of consumers, contributing to the improvement of their quality of life. Euro-Pro also markets products under the Bravetti®, Shark® and Euro-Pro® brand names.
Euro-Pro's roots in home appliances date back more than a century, originating in Europe, then moving to Canada before finally settling in Newton, Massachusetts, just outside of Boston.
Mark Rosen, CEO of Euro-Pro, is the third generation of his family to lead the company and is passionate about developing innovative, effective products that are also a good value. Mark is familiar to many from his frequent appearances on television demonstrating first-hand the quality and efficiency of Euro-Pro products.
Euro-Pro prides itself on innovation, ease of use and competitive pricing. The company's products are widely distributed through major big box retailers, specialty stores and through its websites.